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Sales Enablement

Marketing with Local Relevancy

Centrally manage approved brand assets and marketing materials, while enabling distributed channels to connect locally online and offline. See how Sales Enablement impacts many roles.

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From Brand Chaos to Brand Consistency
A Guide to Marketing Technologies for Distributed Teams
The Marketing-Sales Alignment Challenge: Crossing the Great Divide
Sales Enablement Resource Center
  • From Brand Chaos to Brand Consistency
  • Biggest Struggles when choosing your marketing technology suite
  • DF14
  • resource center
Four Hurdles Standing in the Way of Success
Proving the Value of Marketing
Marketing has changed. In fact, 76% of marketers think marketing has changed more in the past two years than in the past 50. What corporate marketers need to resolve their issues and enable personalization at the local level is a centralized resource to manage, adapt, and distribute content both online and offline and on product: A single platform designed expressly for Content Distribution Management (CDM). See how CDM can help to remove the hurdles standing in the way of marketing’s contribution to business objectives.
Choosing a Marketing Technology Suite
Tackling the Biggest Struggles
Deliver results, revenue and awareness. Easy, right? Marketers face real challenges with managing and distributing content, and everyone has a quick-fix solution with some fancy acronym. This complex, cumbersome technology has both short- and long-term implications so a band-aid doesn't work. Effective distribution is required, especially in the noisy marketplace. Since customers thrive on relevancy and consistency, marketers must manage the brand's assets and equity within the integrated messages.
Wanted: New, Effective Marketing Technology
Gaining Order from the Chaos
At last count, there are more than 1,000 software products and services that are collected under the moniker “marketing technology.” Included are products for activities as diverse as email marketing, display advertising, gamification, and analytics of all sorts. From the purchasing perspective, continually buying the latest “hot” product is not the road to success. It’s time to step back and develop a new approach – one specific marketing technology solution, Content Distribution Management (CDM).
Get in Sync with the Marketing Department
Avoiding Potential Pitfalls
A disconnect between sales and marketing has serious ramifications on the business from generating revenue to expanding the business. It’s all about creating interdisciplinary teams composed of both marketing and sales professionals who are jointly responsible for the outcomes that really matter – namely, filling the pipeline, closing deals, and driving revenue. With proper alignment, the teams can overcome the three classic obstacles: too many ways to access content, technology that’s hard to use, and poor communication.
Content Effectiveness Measurement
Addressing Top Challenges
Given the swing in power from companies to customers, content is rapidly becoming the catalyst for customer engagement and conversions. Corporate marketers feel the pressure mounting. Recent research by ITSMA and Vision Edge Marketing finds that only one in four marketers is able to measure and report on the contribution of their content marketing programs to the business. As the responsibilities placed on marketing continue to expand, it’s not acceptable to be unable to justify business impact.
Choosing Content Marketing Technology
Comparing the Advantages

There are more than 500 million Google results for “marketing content technology.” How do companies begin to choose the right system? It’s easy to get caught up in the bells and whistles, but what is really needed from the technology? Compare the differences between these technologies:

  • Enterprise Marketing Management (EMM)
  • Marketing Asset Management (MAM)
  • Web Content Management (WCM)
  • Marketing Automation
  • Content Distribution Management (CDM)
Protecting a Brand in Local Markets
Balancing Brand Consistency
Selling in the field has a unique problem that centralized enterprises don’t face. Like any national or even global enterprise, companies need to keep the brand identity and corporate messaging consistent across channels while empowering their field sales franchisees, brokers, agents and retail partners. Utilizing a robust Content Distribution Management (CDM) platform that provides version control, role-based access and integration with CRM tools and process management solutions can help align initiatives.
Consolidate Marketing Technologies
Evolving from a Siloed Structure
Big investments are being made amid enthusiasm around new technologies that improve the customer experience, enhance marketing automation processes and capture customer data. Yet, the very dynamics of continuous innovation is adding to the complexity of the marketing landscape. With that complexity comes the need and ability to capture and leverage customer data to deliver targeted, relevant interactions. A single, consolidated view of data spanning multiple channels is needed. SMARTworks can help.
Enable Sales Teams with CDM
Collaborating for Success
For sales and marketing teams to be truly successful collaborators, each must be able to do their best work to support their customers and prospects. Content Distribution Management (CDM) provides true visibility into the efficacy of combined sales and marketing activities, both online and off, giving teams actionable insights into customer engagement. With these tools, teams can easily access the up to date, consistent, brand messages customized for local markets in brochures, email newsletters and much more.
Fortune 500 Bank Achieves Efficiencies
Saving with a CDM Program
One of the nation’s largest banks faced consolidation problems after completing the merger of three new banking companies. The newly-combined bank needed to streamline its decentralized purchasing process, mixed vendor network and varied ordering systems for operational documents and marketing materials. With Content Distribution Management (CDM) using the SMARTworks® online platform, branch representatives were able to locate the right materials in the right quantities from a central source.
Enable Sales Teams with CDM
Collaborating for Success
For sales and marketing teams to be truly successful collaborators, each must be able to do their best work to support their customers and prospects. Content Distribution Management (CDM) provides true visibility into the efficacy of combined sales and marketing activities, both online and off, giving teams actionable insights into customer engagement. With these tools, teams can easily access the up to date, consistent, brand messages customized for local markets in brochures, email newsletters and much more.
Gain Creative Control with SMARTworks
Manage Content Demands

Engaging customers with consistent, timely and relevant brand experiences across multiple channels and devices is essential for success. Managing brand interactions across channels has never been more challenging. See the SMARTworks® difference:

  • Maintain brand consistency and compliance
  • Increase speed with up-to-date content
  • Gain insights with robust reporting
  • Control messaging with built-in workflows
  • Create operational and cost efficiencies
  • Empower sales with self-service tools
Top Five Technology Challenges
Capturing Insights and Results

While systems are designed to make marketers' lives simpler, having conflicting technologies or lacking technologies can cause detrimental gaps in an organization – leading to failed campaigns, unused content, misused brand assets and mixed messages to customers. Do these sound familiar?
1. Brand and message inconsistencies
2. Lack of corporate and local communication
3. Lack of customization
4. Outdated and incorrect materials
5. Limited or no tracking for campaigns

Empowering Sales with the Right Platform
Enhancing Sales Effectiveness
Superior Plus Energy turned to Standard Register to address four key areas:
1. Brand consistency and compliance
2. Marketing effectiveness and awareness
3. Marketing collateral and sales tools
4. Ordering and approval processes
With an easy-to-use Content Distribution Management platform, employees can access, customize, and order collateral for online, offline, and on-product initiatives. Results included 90% employee adoption rate and 200+ users accessing nearly 500 items.
Gain Visibility into Marketing ROI
Measuring Content
Marketers face pressure to “do more with less,” while delivering clear return on investment across activities. Especially critical for distributed teams, where initiatives must be coordinated across regional markets and between marketing and sales teams. According to a recent CMO Council survey, “Marketers are...challenged to roll out brand campaigns across global, national, regional or multilingual localized campaigns, and are at a loss as to how to measure the impact and effectiveness of these campaigns.”
Empowering Sales with the Right Platform
Enhancing Sales Effectiveness
Superior Plus Energy turned to Standard Register to address four key areas:
1. Brand consistency and compliance
2. Marketing effectiveness and awareness
3. Marketing collateral and sales tools
4. Ordering and approval processes
With an easy-to-use Content Distribution Management platform, employees can access, customize, and order collateral for online, offline, and on-product initiatives. Results included 90% employee adoption rate and 200+ users accessing nearly 500 items.

Capabilities

SMARTworks Content Distribution Platform

SMARTworks Content Distribution Platform

With over 1 million users and 10,000 orders a day, SMARTworks® is a platform for managing content that directly connects with back-end operations for production and cross-channel distribution online and offline. Features include:
  • Flexible and configurable platform
  • CRM integration and reporting features
  • Dynamic/variable template options
  • Approval process and workflow
Power-up Productivity with SMARTworks Content Distribution Platform
CRM Integration

CRM Integration

Increase message relevancy to grow the right customer and prospects with a single view into customer interactions.  SMARTworks integrates with CRM technology, including the #1 provider Salesforce.com, to combine sales and marketing activities onto one platform.
  • Increase sales adoption
  • Gain visibility into customer data
  • Create data-driven, dynamic content
  • Improve CAN SPAM compliance
  • Close the CRM loop
Learn How to Close the CRM Loop
campaigns

Cross-Channel Campaigns

Acquire, engage or retain customers with personalized emails that compliment cross-channel campaigns. Sales can access SMARTworks®, a seamless integration with ExactTarget® to provide an intuitive interface that creates and launches email campaigns. We also offer marketing services including:
  • Campaign strategy and management
  • Content creative and optimization
  • Cross-channel production and distribution
  • Engagement and insights
  • Predictive targeting and analytics
Contact an Expert to Test a Campaign
Data and analytics

Data and Analytics

Gathering data and insight is essential to have more intelligent conversations with customers and measure campaign effectiveness. We offer services to gather analytics and insight and analyze what all the data means so the next campaign will be that much more successful, including:
  • Email analytics
  • Landing page analytics
  • QR codes
  • Campaign analytics
Connect with Sales to Start Tracking ROI
marketing services

Marketing Services

Relieve the day-to-day management of marketing tactics online, offline and on product to focus on the bigger picture - brand strategy and messaging. From ideation to a seamless execution, we offer proven approaches and strategies to support full end-to-end marketing needs, including:
  • Strategic consulting
  • Project and database management
  • Supply chain management
  • Analytics and insights
  • Kitting and fulfillment
Schedule an Appointment
Kitting

Kitting

From basic on-shelf items to on-demand kits, Taylor Communications assembles components from warehoused inventory, materials customers provide and/or variable items printed on-demand via a national network. Deliver success confidently with:
  • Pre-built models
  • Quality checks
  • Streamlined facilities with production capabilities
  • Regional network of facilities
Order a Kitting Sample